A full hair dye can be scary but after 3 years of strong collaboration, Emily trusts Kérastase. She was confident her newly bleached hair would be in great hands with our products.

What convinced her? Our Blond Absolu range, an ultra-violet healing hair care that preserves the bright look and bold spirit of all types of blondes. Blonding has not limits, as long as you have the right product to preserve the health of your hair.


Bleaching requires a thorough hair care routine as it leaves hair vulnerable. Color fades and loses its unique tones. Rest assured, Blond Absolu the ultimate care for faux blonde hair deeply infused with concentrated Hyaluronic Acid and Edelweiss flower to heal and restore the fiber, has the adequate product range.

Sea salt, Chlorin, UV, pollution, sand … They are several factors that can damage your hair, weakened by the bleach, especially in the summertime. 

This range provides healing care for hair that is 97% stronger and 92% more hydrated, with instant color neutralizing for 8x more luminous blonde.


Blonde is more than just a look, it is a statement. Johnny Ramirez, one of the most known hair colorist in Los Angeles, responsible for the most beautiful blondes give us his tips for a sun kissed, lived-in color blonde.

Check the Faux-Blonde’s Survival article.

Discover Emrata’s Blond Absolu routine


STEP 1: BATH with anti-brassiness purple shampoo

The first step of the new routine of Emily is the Bain Ultra Violet. This purple shampoo for faux-blonde hair neutralizes brassiness and unwanted yellow tones. The ideal product for Emily to keep her new blond hair luminous and fresh !

Discover Blond Absolu Purple Shampoo

STEP 2: TREAT with an intense fortifying conditioner

The second step of her hair care routine is Cicaflash, a super shot of care for her new hair with the restorative performance of a masque and the lightweight finish of a conditioner.

Want to know more about Blond Absolu conditioner for blonde hair?

STEP 3 : TEXTURIZE with an Universal Healing Heat-Protecting Serum

Finally, Emily is finishing her Kérastase Blond Absolu routine with hair primer Cicaplasme. A lavender-colored fortifying leave-in for faux-blonde hair with heat protection to deeply nourish, add extra softness and provide color stability.

Discover Cicaplasme, The hair primer for blonde hair


Maybe you just realized that a successful hair transition to blonde becomes possible with the right products. Go ahead, don’t hesitate anymore, follow Emily and take the leap for a beautiful blond attitude this summer. 

If now is the moment, check our article to be ready to go blonde 

If you need a bit more time, don’t forget Kérastase will always be there to care for your hair.